Programmatic Account Strategist

Job Description

Qualifications

Minimum qualifications:

• BA/BS degree or equivalent practical experience.
• 4 years of experience in managing online marketing campaigns.

Preferred qualifications:

• MBA or other advanced degree.
• Proficiency in the display ecosystem of ad networks, demand-side platforms (DSPs), first-party and third-party audience targeting and technology, online measurement, ad operations and Google display ad buying, delivery and measurement platforms.
• Ability to think strategically and analyze the needs of clients; track record of developing strong relationships.
• Ability to manage auction-based display campaigns across Google Marketing Platform and Google Ads for large, complex clients.
• Effective analytical skills with the ability to see granular as well as big picture issues.
• Developed business acumen, problem solving and project management skills.

About the job

gTech’s Strategy and Operations team (gSO) is made up of strategic partners and trusted advisors that drive success and transformative changes for gTech. We create value through deep functional and business expertise combined with analytical rigor to formulate and deliver strategies. Using core capabilities ― strategy, analytics, and communications ― we empower gTech to do amazing things to land the present, and build for the future.

As a Programmatic Account Strategist, you will manage a portfolio of clients with significant digital marketing business. You will be assigned to partner with one of Google’s global markets. While primarily based in India, you will work closely with our in-market Sales teams in helping these clients meet their digital marketing campaign objectives.

You are a client advocate within Google and will work with cross-functional teams to influence product development. Using your consultative skills and knowledge of the Internet, you will develop deep product expertise of Google’s products and leverage this expertise to provide exceptional client solutions in partnership with our in-market Sales teams.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of solution-oriented trusted advisors support millions of customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .

Responsibilities

• Manage account growth through implementing campaign solutions, including developing campaign strategy, building campaigns and monitoring and optimizing for spend and performance to meet and exceed customer marketing key performance indicators (KPIs).
• Use advanced optimization techniques and work on products across Google, Mobile and Video. Analyze trends and develop bid strategies, manage creative assets and make budget allocation decisions.
• Identify and seize opportunities in an account. Create and support multi-product solution promotions. Collaborate with the in-market Sales team and vendors to create and drive a growth strategy.
• Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered.
• Contribute to documenting best practices, socialize scenarios that adversely impact performance and follow process guidelines. Participate in knowledge sharing, identify process gaps and assist on projects that improve the team’s overall performance.

Location

At Google, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .

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