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ACD - Lead Copywriter


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Job Details

Location: 1355 Market St #900, San Francisco, CA 94103, USA Posted: Aug 10, 2019

Job Description

Twitter is looking for a talented, experienced ACD Copywriter to join our Marketing team and help tell the world what we’re all about. The ACD Copywriter reports to our Executive Creative Director, and is responsible for both writing copy for advertising, campaigns, videos, websites, and emails and for mentoring other writers. It’s an opportunity to help shape the way Twitter communicates to millions of users and potential users around the world. The ACD Copywriter will work as an integral member to the Global Brand and Creative #Studio team.

A successful candidate will be both a storyteller and a strategist, with proven experience defining and applying a consumer brand voice through innovative ideas. Please apply if you have a nearly unlimited supply of perfect headlines, a talent for turning abstract concepts into captivating phrases, an ability to spin any creative brief into gold, and a passion for bringing out the best in those around you. (Ideally, you hate ads and you are a recovering producer and/or strategist who finally turned your passion for appealing to people through the written word into a paid job, ironically funded by marketing. After work hours you are secretly writing a screenplay.)


  • Write compelling, actionable copy for a wide variety of project types and campaigns...everything from applying our brand voice on a grand scale to highly effective direct response materials.
  • Ensure that a consistent story is carried through everywhere from in-product touchpoints to outbound marketing channels.
  • Effectively communicate complex, abstract concepts in fresh, exciting, and creative new ways.
  • Work closely and collaboratively with colleagues on a variety of teams.


  • You know and use Twitter.
  • At least 10-12 years writing experience at a consumer-facing tech company or world-class creative agency (ideally including 5+ years of leading other writers).
  • A world-class portfolio, representing a wide range of highly relevant, consumer-facing work.
  • Experience writing materials with very direct calls to action as well as more strategic brand messaging.
  • Hands-on experience defining and maintaining a brand’s written voice.
  • Thrives in a fast-paced environment while juggling multiple projects at once (and on deadline!).
  • Motivates and inspires others to do their best work
  • Detail-oriented, responsive to feedback and comfortable with tight deadlines.
  • Possesses limitless patience, unflappable focus and a healthy sense of humor.
  • Sees the big strategic picture while also maintaining a rigorous eye for detail.
  • Able to both receive and deliver all types of feedback

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity

employer. We do not discriminate based on race, color, ethnicity, ancestry, national

origin, religion, sex, gender, gender identity, gender expression, sexual orientation,

age, disability, veteran status, genetic information, marital status or any legally

protected status.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Twitter

We're building a platform where all voices can be heard, creating fun ways for people to express themselves, and growing our business in a way that makes us proud. We innovate, experiment, and move at a fast pace. We’re a learning organization with a growth mindset, and we’re always looking for ways to improve our product and ourselves. Passion and personality matter. You’ll work with creative and curious people across the globe, and we want you to feel comfortable being yourself every day you're here.

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