Wealth Management, Head of Digital Marketing, Executive Director

Job Description

About JPMorgan:

JPMorgan Chase & Co . is a leading global financial services firm with assets of more than $2.9 trillion, over 240,000 employees and operations in over 60 countries. It operates across four business segments including Asset & Wealth Management, Corporate and Investment Banking, Commercial Banking and Consumer and Community Banking.

J.P. Morgan Asset & Wealth Management, is a global leader in investment and wealth management. Its clients include institutions, high-net-worth individuals and retail investors in every major market throughout the world. The division offers investment management across all major asset classes including equities, fixed income, alternatives, multi-asset and money market funds. For individual investors, the business also provides retirement products and services, brokerage and banking services including trusts and estates, loans, mortgages and deposits.

About J.P. Morgan Private Bank:

J.P. Morgan Private Bank offers wealthy individuals and families personalized, comprehensive financial solutions that integrate sophisticated investment management, lending, trust and banking capabilities. J.P. Morgan is focused on delivering “first-class business in a first-class way”—our guiding principle.

The J.P. Morgan Private Bank leads with insights; as such our thought leadership and content are key factors for delivering a superb client experience. Over multiple generations, J.P. Morgan’s insights have allowed clients to make informed decisions around their financial goals.

While the brand of J.P. Morgan Private Bank is well known and well perceived in the wealth management industry, the firm has only scratched the surface of how digital can help the bank meet its growth objectives through the acquisition and deepening of client relationships. The Head of Digital Marketing is a leadership role that will have a focus on the global digital marketing strategy and consumption of our content. This is an opportunity to truly put digital expertise to work create a revenue-building engine for a large and powerful business. The leader in this role will build our digital marketing strategy and infrastructure across all digital channels. The leader will guide our internal and external partners in identifying how to make what we currently do continuously perform better, while constantly identifying new and interesting opportunities to innovate the way in which we market.

Role and Responsibilities

The Head of Digital Marketing for Wealth Management will report to the Chief Marketing Officer for Asset & Wealth Management, and will lead the efforts to develop and execute a best in class digital strategy.

The role will oversee:

Digital Experience:

Partner with Chief Marketing Officers, and the wider business, to ensure that digital capabilities are aligned with the vision of the business to drive revenue through lead generation and conversion.

• Oversight of digital platforms, including: Public Site, Social, Email and Private Site
• Lead the creation of a new web strategy, mobile/apps and other digital programs to strengthen our brand.
• Collaborate with Products & Platform, technology, operations and business partners across regions and functions to coordinate and allocate resources, activities and investments to maximize overall return on investment
• Manage a team of Digital Product Owners who will drive the strategy, vision and execution of digital projects and campaigns that drive acquisition and deepening
• Establish, implement, and manage a standardized product lifecycle management process for all digital offerings
• Understand industry trends, competitors’ technology and our technology platform to identify and articulate opportunities to deliver differentiated capabilities to clients and market participants.
• Consistent measurement around digital consumption and performance across all platforms
• Management of campaigns touch point strategy and execution across digital channels
• Ensuring proper focus on digital compliance, control and risk issues

MarTech Strategy & Infrastructure:

• Define Wealth Management’s digital program’s strategic vision in line with business goals, while overseeing the development of digital marketing capabilities and underlying platforms that will enable a data-driven and customer-centric marketing operation.
• Manage the Private Bank’s website ecosystem to ensure elegant and intuitive digital experience
• Define a strategy that refines lead generation, improves localization, enriches the user experience, is personalized and enhances search optimization
• Oversee the development of website strategy and roadmap based on the strategic vision of the organization
• Create a digital marketing program that amplifies and modernizes content delivery across digital channels
• Develop scalable marketing platforms that supports effective and efficient marketing
• Partner with technology and relevant parts of the firm to expand marketing capabilities across the full customer journey and touch points
• Standardize technologies and vendors as much as possible to drive economies of scale
• Partner across Asset Management, Chase and Wealth Management to leverage platforms effectively
• Create an efficient, integrated platform with right sized solutions that are modular and scalable

Qualifications:

• Must have at least 10-15 years in a digital marketing role in financial services
• Experience in developing large scale digital marketing strategies
• Understanding of digital acquisition and analytics
• Strong understanding of digital UX best practices and trends in website development
• Strong understanding of SEO/ SEM, digital marketing and advertising technology ecosystem
• Strong project management skills
• Experience in wealth management, private banking or consumer financial services companies are advantageous

Your attributes:

• Passionate advocate for the power of digital
• Client-centric and always looking for ways to optimize the client experience
• Strong business and strategic acumen
• Self-starter and inventive problem solver; able to deliver in the day-to-day, but patient and focused on the long term
• Place premium on high quality, on-time delivery and motivating the team and key stakeholders
• Collaborative and takes pride in helping people work at their best. A mentor and a leader of people with strong interpersonal skills
• A commitment to excellence
• Impeccable verbal and written communication skills