Affiliate Marketing Manager

Job Description

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering a superior experience that connects them to our merchants and in turn drives business growth.

We are seeking a Affiliate Marketing Manager for our International business. This candidate will directly lead the Affiliate channel to develop and execute marketing plans to achieve both short and long term strategic and financial objectives with a single cohesive customer experience. At Groupon you’ve got the "best of both worlds”, we're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and obsessed with helping local businesses thrive.
You will spend time on the following:

• Develop the Strategic vision for the channel through collaboration with key stakeholders in EMEA, APAC and NA.
• You will be an inspiring leader for the Affiliate Channel, leading a team of experienced account managers.
• Establishment and expansion of the Groupon Partner Network (GPN)
• Strategic development and continuous optimization of all Affiliate activities
• Build a global team to effectively manage campaign optimization and operational support, including creative design, optimization (creatives, landing pages & inventory sources), data mining & performance analysis, and reporting
• Develop a keen understanding of the incrementality of your marketing efforts so you’re confident of the return on investment on every dollar spent
• Effectively balance improvements and placing bold bets on growth. Drive incremental improvement of your marketing platform through rigorous A/B testing and building scalable, repeatable best practices for optimization
• You will work closely with the product, engineering, and other internal teams at Groupon to guide product decisions and manage global roll-outs of new features and new partner integrations

We’re excited about you if you have:

• Relevant professional experience in the management of affiliate programs and networks and experience in team leadership
• To succeed in this position you should be passionate about Affiliate Marketing, self-confident, strong communication skills and assertiveness
• Expert knowledge of the evolving Affiliate Marketing landscape, trends, and networks
• Proven negotiator who can build strong partnerships
• A solid understanding of Internet and tracking technologies (APIs, cookie/session, Pixel, White Labels)
• Must be comfortable with public speaking and open to traveling to trade shows and conferences representing Groupon Network
• A data-driven approach - expertise in analysing complex data sets to derive actionable insights