Senior Manager, Marketing Analytics and Optimization

Job Description

We're the driverless car company.

We believe in improving people’s lives by making transportation safer, more accessible, and more convenient. We’re building the world’s most advanced software to fuel the driverless cars that safely connect people to the places, things, and experiences they care about.

We seek and embrace diversity in all of its forms. We continuously push ourselves to think differently and take ownership wherever it's needed. This is a place for dreamers and doers to succeed. If you share our passion for achieving what some say is impossible, join us.

About the Cruise Marketing organization: Cruise is a new to the world brand that is creating a world changing category of autonomous vehicle mobility for consumers. We’ve just hired our first Chief Marketing Officer who has built brands at Procter & Gamble, Google, and Intuit, and our Director of Marketing Analytics & Optimization who has led key measurement initiatives with brands such as Audi, VW, Dell, The Limited Brands, Eli Lilly and Novartis. We’re building a marketing organization from the ground up that will help us launch the brand to everyone in San Francisco in the coming year. From there, our goal is to build a global brand that redefines mobility for the next generation. The right candidate will be one of the early members of our marketing organization and will have a chance to shape the definition of our brand and our culture.

About the role: The Sr. Manager of Marketing Analytics & Optimization will develop the tracking and learning platform that enables us to answer three fundamental questions:

• Is our marketing and customer engagement model working in the market? If so, what components of it are working best and for what customer segments?
• If not, what should we change in our approach?
• How do we optimize our marketing portfolio to achieve business goals?

This role will likely have one or more direct reports. This role will report to the Director of Marketing Analytics & Optimization, who in turn reports to the Chief Marketing Officer.

Day-to-day responsibilities Include:

• Developing an analytical learning agenda based on our business strategy, and short, medium and long-term marketing goals
• Applying robust measurement techniques to assess the impact of ongoing and upcoming marketing/ media campaigns
• Building data visualization templates/ presentations that share relevant insights and outcomes with the marketing and commercial leadership of Cruise
• Hiring and coaching the team to interpret what the measurement results mean and - more importantly - what business decisions can be made based on our learning.
• Architecting the ideal analytics technical platform in partnership with our product managers.
• Functional areas that will need to be developed include but are not limited to:
• Brand measurement (metrics such as awareness, brand perception and intent)
• Campaign measurement (customer acquisition, retention efforts)
• Advanced media measurement & optimization (multitouch attribution, media mix modeling)
• Customer satisfaction, NPS and loyalty
• Financial return on marketing investment

You should apply for this role if you have the following qualifications :

• 8+ years of deep marketing analytics experience, with a strong background in statistical modeling and analysis.
• Deep understanding of how brands are built. Experience in digital first service brands helps.
• Strong understanding of the analytics technology landscape.
• Strong ability to interpret what data means and make firm strategic recommendations on marketing actions we should take to improve performance.
• Commercial instinct. You have an ability to connect marketing activities to commercial outcomes.
• Brand measurement experience preferred.
• Ability to live and work in San Francisco.

Perks of being a Cruiser:

While doing meaningful work is the best perk of all, we also offer the following programs and benefits to support the extraordinary humans who serve as the backbone in making our robot cars go:

• The opportunity to solve difficult problems that have immediate and valuable real-world applications
• Competitive salary and benefits including 401k Cruise matching program to help you meet your long-term financial goals
• Medical / dental / vision, AD+D and Life
• Paid parental leave so you can spend time with the newest addition(s) to your family’s fleet
• Health and Wellness reimbursement
• Flexible vacation and 10 paid company holidays
• State of the art equipment for your workstation
• Healthy lunch, snacks, dinner

Take a glimpse through the lens of a Cruiser on our LinkedIn Page

GM Cruise LLC provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. In addition to federal law requirements, GM Cruise LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Pursuant to applicable laws, we will consider for employment qualified applicants with arrest and conviction records. And if you believe that you will need any type of accommodation, please let us know.

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