Senior Product Manager, Web Optimisation

Job Description

Zendesk is looking for a web optimisation expert to facilitate the effectiveness of our website in driving customer acquisition. As the web optimisation lead, you will develop a rigorous testing and experimentation framework, and conceive, scope and implement experimentation initiatives to improve the website UX and drive conversion rate optimisation. Your primary role is to identify key growth opportunities, and design, instrument and measure experiments that will materially improve the performance of the website. You have a deep understanding of web experimentation methodology and a strong aptitude for data and analytics. You will drive tests from start to finish, working closely with visual UX designers, copywriters, marketing/sales ops, analytics and web developers to execute experiments. You are able to not only think strategically and provide business leadership, but also to manage every detail of the execution to ensure a successful outcome.

Responsibilities:

• Manage the ongoing conversion rate optimization and personalization strategy for website, including ideation, planning, testing, optimization, reporting, and forecasting
• Foster a data-driven, test-and-learn approach to optimizing website user experience and customer acquisition
• Build testing framework and quarterly roadmaps, and lead schedule and resources to ensure initiatives are delivered on time
• Perform in-depth data analysis to identify and propose high-impact testing opportunities
• Configure and execute tests and personalization in Optimizely
• Provide clear and concise communication of test plans, results, and recommendations to partners and senior management
• Continually research and adopt industry standard methodologies for website experimentation and optimisation

Requirements:

• 5+ years working on conversion rate optimization, testing and personalization programs for B2B websites
• Track record of achieving statistically significant lift via conversion rate optimization at fast-growing B2B technology companies
• Demonstrated ability to envision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
• Highly organized and autonomous, but also collaborative and able to work cross-functionally
• Advanced experience in Optimizely and Google Analytics, research tools like CrazyEgg and Pendo, 3rd-party data platforms like Clearbit and Demandbase, and related tools
• Exceptional problem solving and quantitative skills, and ability to concisely communicate data, context, and implications
• Experience with audience segmentation for testing purposes
• Experience with website optimization for international audience is a plus
• Working knowledge of HTML, JavaScript, and CSS
• Positive outlook, fun, flexible, and creative
• BA/BS in relevant field required

#LI-KK1 The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com . Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information. Apply for this job