Marketing Coordinator

Job Description

Job Title:

Marketing Coordinator - Distribution and Channel

Profile: As a Marketing Coordinator specializing in Distribution and Channel , you will play a crucial role in developing and implementing marketing strategies to promote our technology solutions within distribution channels. You will collaborate with cross-functional teams, channel partners, and internal stakeholders to drive brand awareness, lead generation, and market penetration. The ideal candidate possesses a strong understanding of distribution and channel ecosystems, along with a passion for leveraging technology to enhance business processes.

Responsibilities:

• Collaborate with Logitech's central marketing team to correctly execute global strategies.
• Analyze market data, trends, consumer preferences, and competitive behavior to optimize local marketing strategies.
• Cooperate with the central content team to ensure message consistency, ensuring that each piece supports the brand's vision and goals but is adapted to local markets.
• Supervise and effectively coordinate the activities of local agencies to ensure the proper execution of assigned tasks.
• Develop marketing materials that reflect the quality and innovation of our products, including brochures, presentations, mailings, etc.
• Collaborate with the sales team to support their initiatives, ensuring alignment between marketing and sales.
• In conjunction with the sales team, plan, execute, and monitor marketing campaigns aimed at generating new customers and enhancing existing ones.
• Provide support to distributors and channels in designing and implementing local marketing plans.
• Analyze and implement improvements in points of sale.
• Coordinate the trade marketing team for the proper relay of information and implementation of plans.
• Plan, organize, and coordinate events, webinars, and trade fairs targeting channel audiences. Develop pre and post-event strategies to optimize the impact of participation.
• Monitor and analyze key performance metrics related to distribution and channel marketing initiatives.
• Provide weekly/monthly reports to assess the effectiveness of campaigns and adjust strategies accordingly.

Key Skills:

• Marketing Strategy: Development and execution of comprehensive strategies aligned with business objectives.
• Creativity: Creation of engaging and memorable content for various platforms and audiences.
• Strategic Relationships: Building strong relationships with distribution partners and effective collaboration with internal teams.
• Campaign Management: Planning and overseeing campaigns that generate tangible results and reinforce brand presence.
• Data Analysis: Tracking and analyzing key metrics to assess performance and guide decision-making.

Requirements:

• Solid experience in marketing with an emphasis on distribution and channels.
• Advanced analytical skills and the ability to work in a team.
• Intermediate to advanced level of English