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OBJECTIVE:
The Franchise Lead position must contribute to cross-functional team work to achieve excellent results of responsible Hematology brands and must deliver these results with a deep understanding of customer insights and market understanding. This individual should develop and implement best in class marketing strategy to improve the brand/franchise competitive position. She/he should lead, direct and control all marketing programs and activities to meet the organization’s short and long-term business objectives, comply with regulations and standards on product planning; campaigns; marketing communications and promotions, as well as, monitor, analyze and evaluate market trends, consumer/customer behaviors and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing environments and competitive condition.
ACCOUNTABILITIES:
Demonstrate strategic planning and tactical execution capability
Strong alliance and networking capability
Company business policy & compliance
QUALIFICATIONS
TRAVEL REQUIREMENTS:
Overseas and Domestic Business Trip upon Request
About Takeda Pharmaceuticals
Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients by translating science into life-changing medicines.
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