Brand Manager

Job Description

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Job Description

OBJECTIVE:

• Planning brand strategy and followed tactic to achieve brand objectives as a part of the GD BU and corporate goal
• Analyze the competitive market landscape and develop strategic plan to overcome and penetrate the market
• Organize marketing campaign and follow up the implementation to collaborate with sales team
• Manage brand related KPI and other business indicators for seamless business progression and perusing brand performance

ACCOUNTABILITIES:

• Brand management

- Establish a brand strategy and setting business plan to deliver business goals.

- Actively interact with Global/Asia franchise for strategic decision, and campaign creation.

- Lead new product launch with multi-functional teams.

- Manage brand P&L and marketing budget

- Develop new product ideas and concepts in line with mid-term business strategy.

• Strategic Sales planning

- Define business opportunities thru full understanding of market/competitive landscape and allocate resource

- Engage and lead commercial functions and make timely decision

- Monitor and analyze weekly/monthly sales trend and review monthly Fcst reflecting market demand and business risk

- Implements tactical plan by allocating appropriate resource.

• Marketing Campaign & Communication strategy development

- Manages the execution of communications, research and public relations plans.

- Develops advertising plans to support the marketing plan, identifies appropriate vehicles and messages, and works with appropriate management to convey needs and image of the company.

- Oversees the management of assigned vendors and agencies.

• Ensure Ethical and Compliant Behavior

Ensure all activities supporting the Brand/s are compliant with legal requirements in the respective country and Bayer Corporate guidelines and regulations.

Communicate Takeda’s standards of Business Ethics and Compliance to both internal and external customers.

• Duties and / or roles are not limited to details above and may evolve or change during the course of the role based on company priorities and manager’s discretion.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

• Master or Bachelor’s degree in Pharmacy, Biology and Chemistry
• At least 7 years Pharma industry experience
• Preferred the experience in Specialty Medicine (e.g. rare disease)
• Commercial acumen and understanding of business financials
• Results oriented, resourceful, independent.
• Collaboration, interpersonal effectiveness, and communication skills
• Excellent in verbal and written English, in addition to local language

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