Marketing Strategist

Job Description

Retail Marketing’s Engagement Strategy team is where journey insights, audience needs, channel, and messaging preferences come together to deliver timely, relevant information that enables well informed user decisions. We are seeking strategic applicants who can help translate data and research into engagement opportunities and experimentation plans that allow us to advocate for the client and create meaningful interactions to meet business objectives.

A typical ‘day in the life’ might include partnering with stakeholders to understand business needs and objectives, conducting audience research, analyzing data and coordinating with strategists across the department to define user shopping experiences, creative recommendations and channel strategies based on user preferences. This role will be responsible for translating the engagement opportunities into clear hypotheses that will be used to experiment and measure success.

Core Responsibilities

1. Working independently, initiates and / or leads channel marketing programs, initiatives, promotions or research projects.

2. Develops, implements, and monitors channel marketing plans. Contributes expertise to major channel marketing deliverables, milestones, and required tasks.

3. Ensures channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.

4. Identifies and analyzes varied sources of data and information to inform planning decisions. Develops and executes regular reporting, providing actionable insight to the business.

5. Proactively communicates status and issues of channel marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.

6. Builds and maintains effective relationships with various parties including sales professionals, business leads, and key decision makers. Proactively fosters communication between stakeholders.

7. Proactively identifies, manages, and mitigates risks on channel marketing activities.

8. Participates in special projects and performs other duties as assigned.

Qualifications

• Minimum five years related work experience.
• Undergraduate degree in Marketing or equivalent experience required.

An Ideal candidate will have:

• Experience pulling together marketing strategies through utilizing research and data; developing campaigns and experiments.
• Experience executing campaigns for email, direct mail, paid and social media.

Special Factor:

Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work

During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.