Paid Marketing Manager (SEM)

Job Description

Groupon’s office continues to grow! Do you want to join a team committed to changing the Search Engine Marketing space? Do you want to test and grow your skills with one of the world’s broadest and most fluid catalogs? Join us in our quest for SEM excellence spanning Spas to Spanish Lessons, Hotels in Bali to Hot Stone Massages, Nepalese Restaurants to Nexus Tablets, and everything in between! We are a team of seasoned professionals dedicated to growing our business using proprietary software and cutting edge practices.

The Search Engine Marketing (SEM) team is a key element in Groupon’s continued success. We use our own custom built software to vigilantly protect the brand across search engines while reaching out to new and dormant customers through our non-branded deal and category marketing. As a member of our team you will be instrumental in growing, maintaining, and optimizing existing campaigns and conceiving, building, and launching new ones across a variety of PPC Networks including Google, Bing, and Yahoo. Through industry best practices you will optimize and expand our existing PPC campaigns, evaluate and report the results to engineers, product and business managers. You will be partnering with product managers, data scientists and marketing analysts to identify how to drive relevant and highly converting traffic to the site.

As an SEM Campaign Manager, you will help investigate, define, prioritize, and execute on opportunities for strategic growth in Groupon’s SEM program. In addition to assisting in the day to day management of our business, you will be responsible for communicating your campaigns performance with senior stakeholders. You will work with proprietary automated marketing platforms which enable us to market Groupon’s products at scale, globally. Applying your analytical prowess, in conjunction with rapid testing and prototyping, a successful candidate will help us continue to scale and grow our global business.

The ideal candidate will have ample leadership abilities, a bias for action, humility, and the ability to create and manipulate data in the furtherance of driving revenue.

Responsibilities Include:

• Conception, development, and communication of strategies, ideas, and campaigns to improve and grow the existing business
• Reporting on weekly business performance to C-level stakeholders
• Conception, setup, launch, monitoring and optimization of new SEM campaigns
• Work with product teams to develop and execute online strategies to increase customer acquisition and retention.
• Hands-on analysis and manipulation of data to continuously improve conversion and ROI

Requirements

• 3 years in online computational marketing, SEM experience preferred.
• Bachelor’s degree in Mathematics, Finance, Economics, Statistics, or Computer Science
• Demonstrated success in ingesting, analyzing, and presenting large datasets
• Proven ability to make data-supported decisions
• Very Strong Excel skills
• Detail-oriented
• SQL proficiency
• Strong written and verbal communication skills